Are IT Cosmetics vegan? It’s a question that’s been on everyone’s lips recently (and their skin). After all, if you’re thinking of switching to vegan makeup or cruelty-free skincare, you want to know if your favourite brands have already made the switch too. In this beginner’s guide, we’ll be discussing whether IT Cosmetics is vegan and cruelty-free – rounding up all the information and background you need to make an informed decision.
Why does “are IT Cosmetics vegan” even mean?
The importance of cruelty-free and vegan products is a growing topic, and likewise a growing skincare market. The more people wanting an answer, the more opportunity there is for brands like IT Cosmetics to demonstrate an awareness of vegan customers – and show that their cosmetics aren’t tested on animals, or made using animal products.
Why does “are IT Cosmetics vegan” matter?
Let’s look at it this way. As customers become increasingly aware of animal-derived ingredients and an animal testing policy within the cosmetics industry, the more they will demand animal-friendly products, or cruelty-free and vegan products. The result? Makeup fans will be looking for cosmetics brands that match their values – which is why knowing IT Cosmetics’ view on cruelty-free complexion products and animal testing is so important.
Getting started
Just before we explore whether IT Cosmetics are vegan or cruelty-free – we need to know exactly what these phrases mean.
Vegan options for skincare and makeup don’t use any animal-derived products or by-products, from simple things like carmine, lanolin or beeswax to more complex ones like snail secretion filtrate. So, no matter if you’re buying hydrating foundation or finishing powder – if it’s labelled as vegan, then you know it shouldn’t contain animal ingredients.
As for cruelty-free, that’s a little different. 100% cruelty-free brands mean there can be no testing by law of finished products or ingredients on animals – whether they’re complexion products, beauty products or cosmetics products.
Step 1: Check IT Cosmetics’ website
When attempting to determine if skincare products are vegan or not, it’s often best to start with the company themselves. IT Cosmetics, for example, used to have a section on their website designed to answer this exact question – stating that their products are not tested on animals. What’s more, although some of their products are vegan, not all are. We say their website ‘used to’ have a section about this – as the IT Cosmetics website has since been discontinued, redirecting instead to their parent company, L’Oreal, and a list of shops where you can still purchase IT Cosmetics products. However, there is a good chance the previous information is still accurate.
Step 2: Look for vegan certification
With IT Cosmetics’ website out of commission, an excellent alternative for finding more about the authenticity of a skincare brands’ ethical status is checking their certification. If they have been approved by reliable organisations like PETA, Leaping Bunny or the Vegan Society, then it’s a strong sign that they are cruelty-free, vegan and more.
In the case of IT Cosmetics, they are PETA-certified as 100% cruelty-free, but as only some of their ranges are labelled as having a vegan formula – they don’t have vegan certification.
Step 3: Read product labels
If there’s one thing we always encourage people to do on this website, it’s to always check the product labels – whether that’s food, skincare or washing powder. And this naturally applies to IT Cosmetics products too.
Although they reassure customers that products are clearly marked when vegan, scanning the ingredients list for animal-derived standouts is never a bad idea. Look for things like animal glycerine, keratin and squalene, or even things like honey or pearl and silk-based ingredients.
Additionally, many eco or ethical-conscious skincare users are spotlighting ingredients that might be sourced using child labour too, with things like Indian mica raising red flags. So, keep an eye out for these on labels if that’s a concern of yours too.
What are some vegan IT Cosmetics products?
Like many beauty brands, IT Cosmetics has an ever-changing range of products, with new ones being added regularly – but their vegan range currently includes:
- Bye Bye Lines Concentrated Derma Serum
- Secret Sauce Anti-Aging Face Moisturizer
- Confidence In A Cleanser
- Bye Bye Dark Spots Concealer + Serum
- Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm
- Synthetic brushes
Since not all of the IT Cosmetics product ranges are vegan, we still recommend checking the product label before purchasing to make sure you’re happy with the ingredients.
Is IT Cosmetics cruelty-free?
Yes, IT Cosmetics is cruelty-free and certified by PETA. In practice, that means that none of their products, ingredients or ingredient suppliers test on animals. In fact, as the company stated on their website before it was closed, “IT Cosmetics has never tested products on animals, nor do we use animal hair in our brushes – and we have absolutely no plans to change that.”
Designed by plastic surgeons and dermatologists, and beloved by skincare and makeup fans across the globe thanks to their parent company L’Oreal, IT Cosmetics are able to offer a wide range of products – some of which are vegan, and all of which are cruelty-free.
If you are thinking of making the switch to vegan or cruelty-free skincare, then be sure to check the labels on IT Cosmetics to make sure you have the right product. Alternatively, there are many other brands that can offer a wider range of vegan or cruelty-free makeup if you can’t find something that suits you. What’s important is finding options that work for you and your values.
Want to find out more about vegan makeup, food and everything in-between? Discover our other beginner’s guide today.
